A bed & breakfast in the heart of Polignano a Mare that depended almost entirely on booking portals, giving away a commission on every night. The goal was clear: shift more bookings to the direct channel, where the margin stays with the owner.
I built a fast, visual site designed to make people fall for the property within seconds and take them straight to direct contact, with no middlemen. The result: +70% direct bookings, less dependence on the OTAs and more margin on every stay.
