A show dedicated to the world of boating and luxury yachts, with a passionate audience but no platform of its own to gather videos, content and community. It needed a site worthy of the premium segment it covers — polished, immersive, and able to handle serious traffic.
I built a fast, visual site designed to put video content front and centre and turn casual visitors into a regular audience. The launch drew 540,000 visits in the first month, giving the show a digital home that now grows independently of social media.
