danieleproietti.it

A YouTuber with a large audience but no digital home of his own: everything ran through social media, where the traffic is borrowed and the platform makes the rules. He needed a site that could become the centre of his world — videos, blog and community in one place that was genuinely his.

I built a fast, distinctive site designed to absorb the traffic spikes that hit when a video sends thousands of people over at once. The result beat every expectation: over 1 million visits in the first month, and a direct channel that now holds on to the audience instead of leaving it to social platforms.